Promdi comes from the phrase "from the province" which was shortened to "promdi", a shortened and slang version of "from the". It originally has a negative connotation, referring to someone who grew up or came from the province.
The goal of Proudly Promdi is to change the way people think about products that are promdi through accessibility.
They want to remove the stigma in Filipino consumers—and manufacturers—that promdi products aren’t good enough.
Currently, they feature and sell local wines made from the provinces of Ilocos Norte and Cagayan. Check out Proudly Promdi products here.