SIMULA advocates for sustainable living. The brand is a Filipino word which means "to start". Simula make zero waste and other sustainable local products even more accessible to our fellow Filipinos. We are also honored to carry local & sustainable brands and products for Filipinos, by Filipinos. We truly believe in supporting brands that stand for and have the same vision as us.
It started with founders, Celine and Maan, wanted to make a difference in their own little way by making a positive change in the world. Then we decided how that small difference made a huge impact on other people. They started their product line that are not only good for you, but also good for the planet.